Marketing Management Segmentation Reflects Effective

Question: Discuss about the Marketing Management for Segmentation Reflects Effective. Answer: Introduction: Segmentation reflects effective division of the entire population into several groups as per the specific characteristics (McDonald, 2012). Now, McDonalds is presently conducting business in the entire world market for achieving sustainable growth in the market. For that reason, McDonalds have included different types of segmentation strategy for penetrating the global market in an appropriate way. McDonalds have included geographical segmentation, as it will allow the organization to develop specific penetration plan for each region. Moreover, McDonalds have utilized demographical segmentation based on the gender, age and occupation for enhancing the loyalty level of the customers in an appropriate way. Furthermore, McDonalds also have focused on the behavioural segmentation perspective for including the factors like personality, social class, degree of loyalty and user status in an effective manner. In addition, McDonalds have included psychological segmentation strategy for utiliz ing the cultural and lifestyle characteristics of the customers in an appropriate way. Target market strategy of McDonalds: Targeting reflects selection of specific group from the segmented groups for enhancing the sales volume in a major way. Many studies have highlighted the fact that proper utilization of target market strategy is necessary for fulfilling the entire business objectives. For that reason, McDonalds target market strategy is primarily focused on the teenagers, kids or families for achieving their desired sales volume. McDonalds have targeted kids from the age group between 8-25 years for creating desired impact on the market (Crawford, 2015). On the other hand, McDonalds also have targeted entire families for developing strong brand in the market. References: Crawford, A. (2015). McDonald's: A Case Study in Glocalization. Journal of Global Business Issues, 9(1), 11. McDonald, M. (2012). Market Segmentation. John Wiley Sons, Ltd.